In Stockholm (1972), the United Nations put sustainability on the international agenda. The definition of the committee of Mrs. Bruntland 1987 is often cited: "Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs". The film by Al Gore: "An Inconvenient Truth" moved the debate to your living room. Still, after 40 years, governments and businesses do not sufficiently anticipate on the future. Who can?

The consumer is key; from Shell CEO, to single mother; from secondary school student to retired Secretary of state, we are all consumers in the world we live in. Systems thinking, transition management, value chains analysis and the circular economy are all interesting high level concepts. Consumers are however able to tackle the complexity by pragmatism: away from the high-level melting icecaps, endangered species, natural disasters and rising food prices. The question is what consumers do? The technology and solutions deal differently with energy, water, waste are in existence. Decentralized power generation, clean machinery, grey-water systems, insulation and waste processing - we can do it all. 

This documentary is intended to reach out to the growing group of change agents in society, inspiring and activating them to take sustainable matters into their own hands.

Find the Dutch outline here.

The next two decades of the 21st century will be characterized by an unprecedented momentum in human history. We will need to adapt do a new reality, social and spatial constructs will change as a result of a transition to a green society. This transition is in need of change makers, innovators and entrepreneurs. 

Knowledge institutes and cities recognize the role in supporting and keeping new firms in the area. Helping aspiring entrepreneurs establish themselves in the region early on may increase the chance they’ll remain permanently.The Entrepreneurship Academy will be doing everything possible to help start-ups take root.

Yesterday’s approach to innovation was through Education, by theory driven skills development. Today's approach to innovation is through Incubation; by process driven skill development. Tomorrow’s approach to innovation is experimentation; through experience driven skill development.The Entrepreneurship Academy inspires tomorrows entrepreneurs doing so by offering the experience of innovation to young entrepreneurs; combining skill and attitude to provoking initiative.